The digitization of business is transforming industries and reshaping the competitive landscape. To compete and win, you have to understand how the new dynamics will play out.
LIFEINTRINIDAD Marketing Limited manages the Life In Trinidad platform and is the digital niche marketing subsidiary of Paradox Studios Limited. The vision for the company was birthed in January 2014 as a direct response to the gap created in the market for digital media experts in Trinidad & Tobago. Over the last decade, we have seen a steady migration away from traditional marketing as digital media has introduced new possibilities for advertisers, marketers and media professionals. In the sea of media options competing for attention and time, LIFEINTRINIDAD Marketing Limited is the new secret weapon for companies to create impact and increase revenues. We are the key to building your brand, establishing your presence on digital media and making meaningful connections. Align yourself with the best brand in the business.
With a rapidly growing audience of over 100,000+ followers on multiple social channels, we have made our distinct presence felt in 16 niches namely:
◊ Life In Trinidad – News/Trending
◊ Life In Trinidad – Bridal Essentials
◊ Life In Trinidad – Food
◊ Life In Trinidad – Home & Garden
◊ Life In Trinidad – Health & Fitness
◊ Life In Trinidad – Careers
◊ Life In Trinidad – Technology
◊ Life In Trinidad – Business
◊ Life In Trinidad – Family
◊ Life In Trinidad – Sports
◊ Life In Trinidad – Travel & Tours
◊ Life In Trinidad – Entertainment
◊ Life In Trinidad – Cars
◊ Life In Trinidad – Calendar
◊ Life In Trinidad – Fashion
◊ Life In Trinidad – Foundation
- More and more persons are abandoning traditional media and relying on their mobile devices for news and entertainment.
- Yes, your ad is out there, but are you reaching the right audience?
- It’s significantly more expensive.
- It cannot be measured.
- An ad viewed multiple times by the wrong audience is just as bad as no ad at all.
- It’s more effective.
- Get in front of your target audience by segmentation.
- It can be measured.
- You can reach a wider audience in a shorter space of time.
- It’s more cost effective.
- Get specific details on post reach and effectiveness through analytics.
TRADITIONAL MEDIA IS DYING...
Digital Niche Marketing
Digital Niche Marketing is the ability to concentrate all marketing efforts on a small but specific and well defined segment of the population.
Niches do not ‘exist’ but are ‘created’ by identifying needs, wants and requirements that are being addressed poorly, or not at all by other firms. Here is where goods or services can be developed and delivered to satisfy these particular markets.
As a strategy, niche marketing is aimed at being a big fish in a small pond, instead of being a small fish in a big pond. This is also called micromarketing.